Wally has a passion for making things easy, interesting and engaging. After 32 years in the airline business he was shocked to discover that only 18% of pilots read the updates to their manuals!
Is he surprised? No. To make things stick you have to excite your audience and deliver the message in a consistent and engaging way. His company, Basically Today hits the mark with a refreshing, renewed awareness to content delivery.
Welcome to the 39th episode of my podcast series that shines a light on how people have changed their lives and what was involved in getting themselves On Another Track!
The Road Less Stupid - Keith Cunningham
Amazon CA: https://bit.ly/3FAMZNCA
Amazon US: https://bit.ly/3cAMZNUS
The E Myth - Michael Gerber
Amazon CA: https://bit.ly/3wAMZNUS
Amazon US: https://bit.ly/3FAMZNUS
Profit First - Mike Michalowicz
Amazon CA: https://bit.ly/3CAMZNCA
Amazon US: https://bit.ly/30AMZNUS
Company Web Links
Wally Hines and Basically Today
David Wilson and Urban Aspect Inc.